Media Kit - Demographics

Our Readers

Consumers seek to move up another tax bracket, make more money, improve their health, and live longer, happier and healthier lives.

The self-improvement market is largely comprised of female customers, especially for programs related to relationships, weight loss, exercise, and spirituality.

For men, the market is concentrated on business and organizational skills improvement.

Offerings related to stress management and relaxation techniques are more applicable to both.

Substantial shares of customers are located on the two coasts of the United States, and California is especially receptive to “new age” topics.

Educated, Driven, and Ambitious Consumers Looking to Improve.

BetterSelf delivers consumers from the booming and vast self-improvement industry estimated to grow to over $13.9 Billion by 2010.

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Average Age:	35 years
Female/Male:	60% Female; 40% Male
Average HHI:	$100,000
Mean Net Worth:	$400,000
Education:	80% College or Higher
Profession:	Professional, Business, Small Business, Entry-level
Marital Status:	60% Married